“Social media is equivalent to one big fat focus group that never sleeps. There is not a time of day or night that you can’t crawl up in your cozy chair with your laptop and learn what people think of you and your brand. It’s there for the taking. Smart marketers know how to tap into the research and testing power of the social networks without becoming a spammer.”
Marketers don’t always have time to split test ideas before starting an email promotion. Luckily, social media can be a small, insightful focus group to test components of an email like headlines, images, topics and more. Use the quantitative data you receive on social media to help make smart content email choices.