MESH Interactive Agency Blog

#32: Use 8 – 12 Words to Improve CTR

“MailChimp suggests accompanying links with concise statements. In their study, they discovered that 8 – 12 words per link to be a sweet spot for CTR. That’s roughly how many words you should put around a link to make it stand out.”


In an article by Pawel Grabowski, he explains that email links with 8 – 12 words have the highest click through rates. That’s because compared to one word, or short phrases, these links visually pop in an email and foster a greater response. Try experimenting with different words and word lengths to see what works best for your audience.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.