MESH Interactive Agency Blog

#321: Use Gmail Postmaster Tools to Increase Deliverability

“To set up the Gmail Postmaster Tools, you have to add a CNAME or TXT DNS record. Google will then test these records on a recurring basis to verify ownership.”

@smithlrn

In addition to using your ESP’s analytic tools, you should also try using Gmail’s new Postmaster Tools, released during the summer of 2015. Postmaster gives email marketers the advantage of reviewing performance and trends from a new vantage point. Learn more about bounce rates, unsubscribes, and non-deliverables in one easy-to-use dashboard.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.