MESH Interactive Agency Blog

#324: Improve Deliverability With Balanced Images

“Remember, many email clients or devices are not configured to display images by default. If your email is composed almost entirely of images that are not displayed by a recipient’s email client, this renders the content of your email unreadable and certainly not something your client can interact with easily.”

@campaignmonitor

We live in an image-based society, but your emails can’t have too many images or you’re going to get flagged as spam. While it’s appealing to focus on content that’s fast, visually appealing and light on text, spam filters have been configured to notice imbalance between text and images. Make it your goal to find a balance and increase deliverability.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.