MESH Interactive Agency Blog

#329: Avoid Excessive Call-To-Action Emails

“The best way to keep from looking like a promotion is to have one link and not multiple upsells or RSS Feeds. Keep it short and simple!”


Keep your emails on the “short, sweet” side, especially if working with Gmail. You don’t want your emails to appear too sales-y, as Google will take notice. If you must use a call-to-action, stick to one sentence instead of peppering emails with such calls throughout.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.