MESH Interactive Agency Blog

#329: Avoid Excessive Call-To-Action Emails

“The best way to keep from looking like a promotion is to have one link and not multiple upsells or RSS Feeds. Keep it short and simple!”

@SparkPost

Keep your emails on the “short, sweet” side, especially if working with Gmail. You don’t want your emails to appear too sales-y, as Google will take notice. If you must use a call-to-action, stick to one sentence instead of peppering emails with such calls throughout.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.