MESH Interactive Agency Blog

#336: Use a Natural Letter Format to Get Into Inboxes

“When you need a message to get into inboxes, design your message to NOT look like a promotion. Design the Gmail template to look more personal and natural like an email.”

@SparkPost

Working with Gmail? Make your template more inviting and engaging. Create something that looks like a “natural” letter–one you know the demographic you’re targeting will like. Customization, personalization, etc. pique consumer interest much more, especially when trying to attract millennials.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.