MESH Interactive Agency Blog

#338: Use Geolocation to Improve Deliverability

“By knowing where your contacts live you can localize subject lines, deploy emails based on their time zones and only send location-specific emails to those readers.”

@malmo1987

It’s not as difficult as it sounds. In fact, all you need to do to collect this highly versatile piece of information is have subscribers enter their zip code when registering for your email list. With geolocation you can improve deliverability times by targeting time zones and optimizing from there.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.