MESH Interactive Agency Blog

#339: Send Consistent Volumes Based on Subscriber Preferences

“How much email do you send? High-volume senders are always a red flag, especially when volumes are inconsistent. Do you send approximately the same number of emails each week or month, or is your mailing schedule all over the map? Consistent volumes based on subscriber preferences are a key consideration for ISPs.”


Remain consistent about the number of emails you send in a day, week, month, etc. Don’t go from sending one email a week to 10, as this will confuse consumers and likely make them place your mail in junk and spam folders.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.