“In today’s digital world, personalization is paramount to successful email marketing campaigns. Marketers need to ask customers how, what and why they want businesses to send them emails, in addition to the types of content they want to receive. This way, you can set the expectations to their liking, and deliver what they are looking for — preferences are the key to longevity and ROI.”
People are inundated with emails every day, most of which are generic and searching. Stand out from the masses by personalizing your email marketing campaigns. Ask potential customers what they want and then deliver, but don’t over-personalize or you risk crossing boundaries.