MESH Interactive Agency Blog

#340: Focus on Your ‘Most Engaged’ Group First

“High performance on an initial send will ‘prime’ your campaigns and often results in improved overall delivery and inbox rates.”


Focus on your “most engaged” subscribers first to improve clickthrough rates and overall deliverability. Craft emails you know will keep these subscribers coming back, such as exclusive coupon codes and other discounts. Exclusive options are always an incentive to open emails.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.