MESH Interactive Agency Blog

#345: Remove Inactive Consumers

“With a list of engaged subscribers, you’ll likely see higher open rates, click rates, and overall better email analytics. Keeping disengaged subscribers can skew your email analytics, which isn’t a good thing at all.”


Remove subscribers who never, ever engage with your emails/products/services. This may seem counteractive, but it’s actually a way to reduce spam complaints and ensure you’re sending email to subscribers who really and truly want to read your content.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.