MESH Interactive Agency Blog

#348: Avoid Bait and Switch Tactics

“Make sure that your email is clear and contains no ambiguities. Your readers will reward you for it.”

@JuliaEMcCoy

Don’t be unscrupulous in your email campaign by using bait and switch tactics. This makes it difficult for people to trust you. People get enough spam in their email inbox, so they’re going to be leery of clicking on anything that even remotely seems to be a bait and switch.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.