“Keeping your audience in mind when creating content will help to construct an email that will be useful, and interesting to them, rather than an email whereby the soul goal is to increase open rates. If the reader finds your email interesting, they are more likely to visit your website, and perhaps even share it with others which will encourage natural linking and ultimately help your website climb the ranks in search engines.”
Before you write your email, you must know who your target audience is. Define who these people are and what will appeal to them. Keep them in mind as you create useful email content that will be opened because your audience can’t wait to receive your solution or idea.