MESH Interactive Agency Blog

#356: Avoid ‘Click Bait’

“If your headline is ‘The Only Guide You’ll Ever Need to Read About Intermittent Fasting’, that better seriously be the only damn guide your readers ever need to read about intermittent fasting.”


When creating subject lines or links in your emails, it’s important that the words you select match what it is exactly you’re promising to deliver. Don’t exaggerate. This will lead to unsubscribes and degrade the trust you’ve worked hard to build with your audience.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.