“Tell your subscribers what kind of information to expect from you (new posts, infographics, coupons, offers, etc.) and when (every day, every week, whenever you have a new post etc.). Be honest and try not to promise something you cannot deliver otherwise your email marketing efforts will fail.”
Let customers know what they can expect from your emails and subsequently avoid the spam folder. Tell them you’ll be sending weekly exclusive discounts and coupon codes, monthly newsletters, emails about new products and services, special events, and anything else you plan.