MESH Interactive Agency Blog

#362: Make Sure Your ‘Unsubscribe’ Link is Prominent and Works

“The CAN-SPAM Act requires that an unsubscribe link be present in every campaign that you send. The unsubscribe link must work for at least 30 days after sending.”


Ensure your ‘unsubscribe’ button always works. Any subscriber who wants to stop receiving your emails but finds the unsubscribe button isn’t functioning will become annoyed and possibly send your emails to the spam folder. Check that the button works before launching new email campaigns.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.