“We’ve found that emails sent for Memorial Day tend to achieve higher performance metrics than those sent for other major US holidays. From transaction rates to open and click metrics, Memorial Day email campaigns inherently produce a sense of urgency. Regardless of medium, we can further capitalize on this trend and the three-day weekend factor through time-based subject lines and calls to action that motivate potential guests to convert or book faster.”
Create emails in preparation for Memorial Day weekend where a sense of urgency is implied. Whether discussing a huge holiday weekend sale, special event, combination of the two, or something else, choose language that lets subscribers know now is the time to take advantage of your offer.