MESH Interactive Agency Blog

#45: Stay Aware of Best Use Practices

“In recent years ISP reputation has been assigned to IP addresses and domains. As ISPs continue to finesse algorithms they will recognize that one person’s spam is another person’s ham. Filter rules will work increasingly at the personal level and may lead to filtering of permission-based email from the inboxes of the users that are consistently ignoring the brand.”


Google is constantly changing its algorithms to supply users with the best search results; this also applies to the filter algorithms defending your customer’s inbox. You should definitely not spam your audience, however what is/is not spam is in constant flux and different for different users. Stay familiar with ISPs best use practices for sending email marketing.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.