“When using a signup form to grow your email list, it’s tempting to ask for a lot from your customers. But asking for too much information can cause them to leave your site out of frustration – or worse, lose trust in your brand. So be sure to only request the customer data you genuinely need. You’ll earn the right to learn more about your subscribers as your relationship grows stronger.”
Your first endeavor to accumulate new subscribers will be riddled with temptation to collect every morsel of personal data from subscribers; things like gender, location, and areas of interest. But that’s a mistake you should avoid by putting yourself in the subscribers shoes. Would you want to fork over all this information up front? Make it easy for subscribers to trust your brand and sign up without asking too much from them too soon.