MESH Interactive Agency Blog

#54: Isolate Your CTA With a Welcome Mat

“A/B test how your Welcome Mat performs as a regular Welcome Mat and as a landing page. Without split testing, you could be leaving valuable opt-ins and subscribers on the table (which is just like leaving money on the table – no bueno).”

@petersonsar

Welcome mats work similarly to pop up windows—after a certain amount of time, they roll over your webpage, covering the screen with a greeting and a form for users to sign up to you newsletter. By turning your welcome mat into a landing page, you can increase conversions by 50%.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.