MESH Interactive Agency Blog

#61: Create an Email Series Specific to New Buyers

“Did you know that it’s 10 times more expensive to acquire a new customer compared with selling something to an existing customer?”

@JohnMcIntyre_

New buyers should be treated differently than reoccurring customers. First, they’re more impressionable and need more reassurance from the brand to encourage future sales; and second, if not specifically catered to, they may fall off the email wagon for good.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.