MESH Interactive Agency Blog

#61: Create an Email Series Specific to New Buyers

“Did you know that it’s 10 times more expensive to acquire a new customer compared with selling something to an existing customer?”


New buyers should be treated differently than reoccurring customers. First, they’re more impressionable and need more reassurance from the brand to encourage future sales; and second, if not specifically catered to, they may fall off the email wagon for good.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.