MESH Interactive Agency Blog

#67: Play the Long Game

“Aim to form a meaningful relationship with your subscribers by serving them quality content catered to their needs and interests.”


According to the Annuitas Group, “nurtured leads make 47% larger purchases than non-nurtured leads.” In other words, going for the quick and dirty sale may increase revenue slightly in the short term, but the better gameplay is to cultivate a long-term relationship with your audience, which overtime will result in a better ROI.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.