MESH Interactive Agency Blog

#71: Understand User-Level Tracking

“Email can help you (1) group your customers & prospects into user segments and (2) reach these audiences at natural touch points throughout the marketing funnel — on social media, on your blog, and 1:1 via your inbox.”


Email is a power unit of analysis when you’re tracking user data. It identifies browsing experiences across many platforms, such as websites, mobile devices, and nearly everything else. Treat your email analysis results as gold. They’ll always matter.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.