MESH Interactive Agency Blog

#80: Don’t get Confused by Personalization

“Instead of emailing people about your product when you want to, find opportunities to email people about things they’re interested in at moments when you know they’re likely to respond… Stop with the ‘spray & pray’ style of mass email marketing. That’s a huge part of why you’re getting bad response rates. Instead, be highly selective about who you contact and why.”


Years ago, personalizing an email meant slipping in the users name at the beginning with a bit of email coding. That’s not what it means anymore. Instead, personalization is about curated content, when customers want it, and selecting products that fit their accumulative behavior patterns.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.