MESH Interactive Agency Blog

#83: Humanize Your Brand

“Email is a good opportunity to humanize your brand. The inbox is an intimate place, mostly used for personal conversation. Your presence there is a privilege, so do your best to write like a human… Readers can relate since they are likely facing similar situations with their own lives and businesses.”

@jimmy_daly

Write like a human. We know you’re a human, but your readers will likely think of you as a brand trying to market to them. Put your human and personal side in front of readers. Be transparent. Talk about your challenges and failures. Bond with your subscribers.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.