MESH Interactive Agency Blog

#84: Create a Cliffhanger in Your Subject Line

“One form of cliff-hanger is easily recognized, the three dotted end. This is the email subject line that ends with… Examples:

1. On the second day of Christmas…

2. Mr. Grey Will See You Now… (50 shades of Grey promotion)”

@jvanrijn

To spark engagement in your readers, and make them want to act on your message, use some inspiration when it comes to your subject lines. The dotted cliff-hanger works by leaving the burning question of “What will happen next?”

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.