MESH Interactive Agency Blog

#87: Use Lightbox Forms to Capture Audience

“Tips for using lightboxes well…always highlight the benefits of joining your list; offer a juicy incentive like a discount code or access to exclusive content for those who sign up; make sure it’s easy to ‘X’ out of the lightbox to minimize the annoyance factor for your site visitors; test different lightbox copy, times and locations to see what works best on different pages.”

@emmaemail

Create lightbox or pop up forms to attract new subscribers. Strategically select the page and time for them to appear, with targeted messaging that will entice your audience to take action. This will ensure they are fully engaged with your content before they are asked to opt-in.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.