“A recent US Consumer Device Preference Report from Movable Ink highlighted that 66% of all email in the US is now read on smartphones, and usage is not the only thing changing. Screen sizes are actually getting bigger to accommodate video and gaming demands. You can use your analytics program to see the devices your visitors are using for email. With this in mind, you can inform your email designs, including responsiveness, font size and the location of your CTAs.”
The mobile trend, and internet usage, suggests that users expect to get information faster and easier. For this reason, keep emails specific and simple. Don’t make text too heavy and don’t incorporate large files that can lead to poor load time.