MESH Interactive Agency Blog

#93: Create User-Centric Content

“Remember, if users feel the sense of belongingness after reading the content, they are sure to react on the same.”

@EmailChopper

Try creating user-centric rather than branded content in your 2016 email marketing campaigns. Content is as essential as ever to email marketing, and those messages that play to the consumer are arguably much more effective. People love feeling as though a brand is talking exclusively to them, so feel free to experiment.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.