MESH Interactive Agency Blog

#95: Ensure Your Content is Credible

“Avoid vague generalizations that tend to express your opinion rather than the facts.”


Never, ever skew factual information when writing email blasts, no matter the theme. Provide accurate information in a transparent way so customers form their own decisions instead of feeling confused or pressured into purchasing a product or service. This is one of the many ways to avoid opt-outs.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.