MESH Interactive Agency Blog

#95: Ensure Your Content is Credible

“Avoid vague generalizations that tend to express your opinion rather than the facts.”

@petergasca

Never, ever skew factual information when writing email blasts, no matter the theme. Provide accurate information in a transparent way so customers form their own decisions instead of feeling confused or pressured into purchasing a product or service. This is one of the many ways to avoid opt-outs.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.