MESH Interactive Agency Blog

#98: Pay Close Attention to How You Address Your Target Market

“In fact, naming your target audience (‘Marketers! Now you can…’) can sometimes increase performance.”


Your email subject lines should address your target market in a straightforward, to the point, way that can include some intrigue and cleverness. Name your target audience and think about them as you craft your email subject lines. Appeal to their interests, needs, and challenges.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.