MESH Interactive Agency Blog

#99: Enrich Your Readers’ Lives

“People tend to respond a lot better to content that focuses on helping them and enriching their lives rather than just trying to sell them a product or service.”


Enriching your readers’ lives should be the reason you create content. Focus on sending out emails that help your audience grow in some way. Give them a new way to look at things and they’ll likely respond by becoming a loyal reader.

Bill Schick

As Founder and Chief Digital Officer, Bill brings insatiable curiosity, classic style, a love of loud guitars, and deep affection for his Maine Coon to our team.